Hi, I am Vinita Atre

Product designer based in Austin, texas.




I DESIGN TO SOLVE PROBLEMS

Specializing in UX research and Interaction Design. I am interested in strategically using research, data and technology to design value for users and for the business.

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Selected Projects

Re-designing mobile cover letter builder

UX design, UI design, Design research

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Customer Onboarding - getting users to the Aha moment

UX design, User Research

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Medication recorder for Nurses

UX Design - Tablet App prototype

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Park Pal - Engaging millennials in parks

User Research

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Student Dropout Dashboard

UX Design - Mobile App Prototype

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KnowHow - making web apps accessible to seniors

Participatory Design - User Research, Design and Testing

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About Me

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I am a product designer who creates delightful, robust and accessible user experiences for users. I have 5+ years experience developing user-centered desktop and mobile design for B2B and B2C products. I am passionate about creating designs that connect with people.

I'm a self starter who uses design driven by research and data to solve problems for users and businesses.

I'm open to full-time opportunities! If you're interested in any of my works, please contact me at vinitalatre@gmail.com

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My Design Process

Discover

  • Use methods like Contextual inquiry, Structured User interview to get qualitative data and deeper insights to user's problems.
  • To get more specific understanding from a larger group, use survey and analysis of usage.
  • In absence of real users, collaboration with Internal Stakeholders, literature review and Market trends analysis can fuel Brainstorming, Scenario Mapping and Storyboarding user pain points.

Define

  • Create Problem definition or Goals statement for the project considering both User goals and Business goals.
  • Understand target users using Persona mapping, Identity models, customer journey map and Empathy maps. Also mapping user challenges through Jobs-to-be-done framework, Experience Models - Day in LifeModel, User flows, User Environment Design
  • Defining key successs metrics for the project

Prototype

  • Designing wireframes, low and high fidelilty prototypes and UX copy.
  • Iterating designs through Sketching, whiteboarding based on user insights, information architecture and visual design principles. Essential to validate the design against the goal and metrics
  • Internal stakeholders review using functional prototypes, technical proof of concept and product reviews

Test

  • Recruiting and selecting users for user testing. Creating testing protocol using appropriate methods like Usability testing, User studies or Contextual Inquiry to test user flows, accessibility, concepts, text and visuals.
  • Without users Heuristic evaluation, Cognitive walkthrough with designers.
  • Data collection and benchmarking for long term testing and analysis